Curated by Emilio Ambasz, the famous 1972 exhibition at MoMa brought together the cream of the producers (Gufram, Zanotti, Artemide, Afra, Cassina, Kartell, among others) and Italian radical designers (9999, Archizoom, Ettore Sottsass Jr., Enzo Mari, Superstudio, Gae Aulenti, Mario Bellini, Joe Colombo, Gruppo Strum, Ugo La Pietra, Gaetano Pesce, Gianantonio Mari, Alberto Rosselli, and Marco Zanuso).
